What were the basic principles behind the implementation? Explain the implementation of the campaign from the teaser phase, action phase, through the recap phase. Which innovative communication channels were used, and how was the influencer integrated into the campaign? (100 – 1000 characters)
Provide information about achieved. What coverage was achieved? What interaction rate was achieved on the social media channels? How many visual contacts could be generated? Increases in brand awareness and in company visibility across new types of channels will be evaluated closely. (100 – 1000 characters)